Agencies

Agencies and brands struggle to define value in their partnerships

The ANA and 4A’s recommended that clients and agencies consider adopting a client-agency relationship management program. (Photo by Headway on Unsplash)
EL
By:
Ewan Larkin
June 11, 2024 10:00 AM

Featured Stories

Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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