Agencies

Agencies and brands struggle to define value in their partnerships

The ANA and 4A’s recommended that clients and agencies consider adopting a client-agency relationship management program. (Photo by Headway on Unsplash)
EL
By:
Ewan Larkin
June 11, 2024 10:00 AM

Featured Stories

Agencies
TRG has still not fully recovered—how its CEO plans to get the agency on the map again

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.

LR
By:
Lindsay Rittenhouse
TRG has still not fully recovered—how its CEO plans to get the agency on the map again
Sports
USTA adds Mustard to US Open campaign
JS
By:
Jon Springer
USTA adds Mustard to US Open campaign
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now
Influencers & Creators
Brands are starting to use AI agents to execute creator deals—what it means for the industry
BD
By:
Brandon Doerrer
Brands are starting to use AI agents to execute creator deals—what it means for the industry