Agencies

Agencies and brands struggle to define value in their partnerships

The ANA and 4A’s recommended that clients and agencies consider adopting a client-agency relationship management program. (Photo by Headway on Unsplash)
EL
By:
Ewan Larkin
June 11, 2024 10:00 AM

Featured Stories

Media Agencies
WPP to rebrand GroupM as WPP Media
Media Agencies

Industry leaders react to the news.

BB
By:
Brian Bonilla
LR
By:
Lindsay Rittenhouse
PH
By:
Parker Herren
WPP to rebrand GroupM as WPP Media
Possible Conference
Why Possible frustrated marketers and vendors
Possible Conference
JN
By:
Jack Neff
PH
By:
Parker Herren
GF
By:
Gillian Follett
Why Possible frustrated marketers and vendors
Accounts in Review
Bayer launches global creative and media review
Accounts in Review
EL
By:
Ewan Larkin
Bayer launches global creative and media review
CPG
Reimagined Brawny man launches a third ply, and it’s no joke
CPG
JN
By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke