Why agencies are adopting sprint models and how they work

Jessica Serrano, the chief marketing officer at Dig, had never heard of Beers with Friends when the agency cold-called her with a proposition that immediately caught her attention. The shop’s offer—to find ideas that solve a brand’s challenge in just five days, what it calls “Beer Runs”—led to the agency working with the restaurant chain on its fall campaign, and a deal for quarterly Beer Runs for each of Dig’s seasonal campaigns.