Airbnb—with its stock up nearly 113% today in its first day of public trading—has appointed Droga5 as new lead creative agency, marking yet another win for the Accenture Interactive-owned shop, according to people close to the business.
Wieden+Kennedy had previously handled global creative for the San Francisco-based vacation rental online marketplace after winning the account from Omnicom's TBWA in 2017. W+K declined comment but one person close to the business says its partnership ended in late 2019.
Airbnb did not return a request for comment and Droga5 declined comment. One person close to the matter says the win came without a review. It's unclear if the scope is global or U.S.