Agencies

'The AOR is over'—new business pitches up but revenue from them fell in 2022

In the U.S., both creative and media pitches decreased in value by more than 40% last year. (iStock)
BB
By:
Brian Bonilla
February 07, 2023 06:12 PM

Featured Stories

Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station

Behind BarkleyOKRP and Google AI's creation of a nostalgic "Pop 40" supporting the soda brand's relaunch.

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By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station
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Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
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By:
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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster