BBDO Worldwide is advising its employees not to use generative AI tools for client work.
BBDO Worldwide President and CEO Andrew Robertson warned employees to avoid using AI tools, such as ChatGPT, Midjourney and DALL-E 2, that create “new” content from publicly-collected data, according to an internal memo obtained by Ad Age.
“While we are excited by the potential to incorporate generative AI into our services, we want to do so in a way that avoids unresolved issues such as potential violations of copyright and ownership and confidentiality concerns,” Robertson wrote in the email.
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The agency already uses traditional AI tools that don’t create new content but instead detect patterns and make predictions from existing data.