Bob’s Discount Furniture has named Horizon Next its media agency of record as the furniture retailer aims to drive sales and build its brand.
Horizon Next, which is the performance marketing arm of Horizon Media, will handle all paid media for the furniture retailer, including TV, paid social, paid search, digital audio, programmatic, connected TV and out-of-home. Bob’s is estimated to have spent $86.7 million on U.S. measured media in 2022, according to Vivvix, including paid social data from Pathmatics.
Pile and Co. conducted the search. Havas Media was the incumbent on the account and declined to comment.