In partnership with Breaking and Entering Media, Ad Age is publishing the “Breaking and Entering” podcast on AdAge.com. Learn more about the show at Breaking-Entering.com.

In a new episode of the “Breaking and Entering Advertising” podcast, Erin Regan, managing partner at Full Contact Advertising, shares her approach to building relationships that matter.

Indeed, Regan’s advertising career has been shaped by networking and a focus on growth. “Be incredibly generous with your time,” she said. “Taking a moment to train someone, or to have a conversation with someone trying to break in, is how you build a network. Even if there’s no immediate opportunity, those relationships lead to incredible benefits down the road.”

Similarly, in her role at the Boston-based ad agency, Regan focuses on building durable relationships. “It all boils down to finding a partner that’s indispensable, that makes you better,” she said. “It’s not just about an agency’s name or history; it’s about the people within that agency who will answer your calls, help build your decks and be there with you late at night.”

Regan believes the best client-agency relationships are built on trust, and she credits this approach for the long-term partnerships she’s maintained.

Hear more insights from Regan on career growth and agency relationships in the full episode. Find more episodes on Spotify.

About Breaking and Entering Media

Breaking and Entering Media is a leading platform dedicated to helping everyone better understand and break into the advertising world. Whether aspiring advertisers landing their first job, agencies winning their dream clients or production companies connecting with top agencies, Breaking and Entering bridges the gap and helps people pull off their ultimate “heist” in the industry. Founded in 2020, it quickly became a top resource for industry insights, strategies and expert advice. Consistently ranked as one of the top 5 advertising podcasts globally, Breaking and Entering exists to tell the stories that break down the advertising industry and empower its audience to thrive in an ever-evolving landscape.