Carl’s Jr. and Hardee’s owner hires new media agency as CMO plots marketing changes

The owner of Carl’s Jr. and Hardee’s has selected Camelot Strategic Marketing & Media as the media agency of record in the U.S. for the two fast food brands. The decision is part of a larger shift in marketing strategy including giving each brand a unique voice and media approach according to Tana Davila, who took over last year as chief marketing officer for CKE Restaurants, which owns the chains.