Cartwright hires BBH vet Frances Great as co-president

Longtime BBH vet Frances Great has joined Cartwright, the WPP-backed agency founded by Keith Cartwright, as its co-president. Great will share the role with Cartwright, who also serves as the agency’s chief creative officer. Great’s arrival is the agency’s latest move to expand its leadership team as business grows. Last year, the shop more than doubled in size, adding work for clients including Coca-Cola, Disney, Haagen-Dazs and Activision Blizzard among others. Its client roster also includes Procter & Gamble, Addias, YouTubeTV, Disney, Uber and Blue Nile. Subscribe to Ad Age for more of the latest in advertising and marketing industry news. Great had previously served for almost two decades at BBH at its agencies across the globe, ultimately, as CEO of the Publicis Groupe shop’s L.A. office. She began her tenure at BBH as an account manager in the agency’s London headquarters, and between various stints at other shops, gradually moved up to managing director at BBH Asia Pacific. There, she helped to grow the agency’s Singapore office from 30 to 130 people. In her time at the agency, she oversaw high-profile accounts such as Levi’s, Google, Johnnie Walker, Axe and more. “Frances’ background is exactly what we need as we look to the next chapter of growth for Cartwright,” Cartwright said in a statement. “She really appreciates the unique attributes of a creatively-led organization and brings experiences across continents and cultures that speak to our focus to do bold work that meaningfully connects to what is happening in the world at large to drive conversation, engagement and action. As co-president, she will play a strong role in building the business, enabling me to fully focus on our work.” “Much of my agency experience has come from working on global brands and landing big, culturally resonant ideas across diverse regions and cultures,” Great told Ad Age. “As Cartwright continues its journey of growth and takes on more global opportunities, I hope to be able to apply my experience to developing work that can travel beyond the U.S.”

Cartwright hires BBH vet Frances Great as co-president

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