Choreograph has appointed Evan Hanlon as global CEO.

Hanlon will be responsible for making Choreograph a core part of GroupM's business by navigating the fast-changing data landscape. He will work with Choreograph clients to leverage their own first-party data to make advertising more relevant, effective and personal while still respecting consumer's privacy. Choreograph was created in 2021 by marrying the specialist data units of WPP's GroupM and Wunderman Thompson. 

Hanlon will report to Christian Juhl, global CEO of GroupM.

“His combination of client leadership experience and technical expertise make him the ideal person to help us continue scaling the business with data services that enable our clients to compete and connect with customers in a privacy-first world,” Juhl said in a statement to Ad Age.

Hanlon replaces Brendan Moorcroft, who was named the WPP global data company’s first CEO in July 2021. Moorcroft left GroupM to pursue other career ventures.  

Hanlon returns to the GroupM fold after almost three years as global client lead for WPP client Walgreens Boots Alliance. He was previously global chief product officer at WPP's Essence (now EssenceMediacom) and chief strategy officer for the U.S. for GroupM.