Code and Theory, a Stagwell Group digital and creative shop, has appointed its first chief creative officer: Amy Carvajal.
Previously an executive creative director at Wunderman Thompson, where she spent the last four years, Carvajal officially joined the agency about two weeks ago—just days before it mandated a staff-wide work-from-home policy due to the coronavirus pandemic. “I was in and then quickly out,” she says on a call with Ad Age from her home.
Carvajal will be based in the agency's New York office when it reopens and will lead creative across all six of its outposts. She says her focus right now, along with getting acclimated to a new agency and role, will be “keeping creatives motivated and inspired more than ever” as they work remotely. Motivated and inspired, as well as safe and healthy of course, she adds.
“I've been working in a global [capacity] for quite a bit of time,” Carvajal notes, “so working with a team remotely is not foreign. ... The whole world is remote right now. Virtual working; we're set up for that. We've been extremely productive.”