SHANGHAI (AdAge.com) -- Coca-Cola Co. is hearing pitches this week for its estimated $30 million-plus media account in mainland China, the soft-drink giant said today.
SHANGHAI (AdAge.com) -- Coca-Cola Co. is hearing pitches this week for its estimated $30 million-plus media account in mainland China, the soft-drink giant said today.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”