The Community hires former Grey creative as its New York chief creative officer

The Community has named Peter Alsante its New York chief creative officer, succeeding Frank Cartagena, who was appointed MullenLowe’s U.S. CEO last November. Alsante was most recently an executive creative director at WPP’s Grey New York, where he oversaw the agency’s Pringles account prior to leaving in March 2023 (IPG’s FCB has since won the Pringles business). During his time at Grey, Alsante oversaw multiple Pringles Super Bowl ads, including “Best of Us” (below) in 2023. The spot showed people getting their hands stuck inside a Pringles can. He has freelanced since leaving Grey. At The Community, Alsante will oversee brands such as Volkswagen, Perfect Bar, Taco Bell, Bath & Body Works and Autozone. The agency won the AutoZone account earlier this year. The Community New York currently has 50 employees. Alsante will work closely with The Community’s Chief Creative Officer and Founder Joaquin Molla, who said the decision came down to Alsante’s body of work and chemistry when meeting. “I always try to check if the ego is in the right place. Obviously, we all have it,” Molla said. “But I think at some point, when you’ve already won the awards, you [should be] in a more open-minded ‘we’ moment in your career. And I felt that Peter was exactly there.” Super Bowl commercials Tracking the latest brand and agency plans Click here Alsante began his career at BBDO, where he spent 17 years, eventually becoming an executive creative director. There, he led work for Sandy Hook Promise, which won two Emmys, among other awards. That included “Back to School Essentials,” which won the 2020 Primetime Emmy Award for outstanding commercial. The ad begins as a typical back-to-school spot but grows increasingly dark, showing how students can use everyday school items to defend themselves during a school shooting.

The Community hires former Grey creative as its New York chief creative officer

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