The Community has named Peter Alsante its New York chief creative officer, succeeding Frank Cartagena, who was appointed MullenLowe’s U.S. CEO last November.
Alsante was most recently an executive creative director at WPP’s Grey New York, where he oversaw the agency’s Pringles account prior to leaving in March 2023 (IPG’s FCB has since won the Pringles business). During his time at Grey, Alsante oversaw multiple Pringles Super Bowl ads, including “Best of Us” (below) in 2023. The spot showed people getting their hands stuck inside a Pringles can. He has freelanced since leaving Grey.