Danone is set to consolidate its global creative with Havas’ BETC

Danone is set to consolidate most of its global creative with Havas Group’s BETC. Danone markets brands including Evian, Activia and Silk, along with yogurt brands including Danone, Dannon and Oikos. It is possible that some local brands may remain at Danone’s existing agencies, though that could not be determined at press time. Check out the latest Ad Age events and award programs R3 was believed to have conducted the review. R3, Havas and Danone weren’t immediately available for comment. Danone ranks as the world’s No. 99 advertiser with estimated ad spending of $1.25 billion in 2021, up 4.2% from 2020, according to Ad Age Datacenter estimates. In 2022, Danone posted worldwide sales of $29.2 billion, with the U.S. accounting for 22% of that total. Danone has previously worked with multiple agencies over the years such as independent Orchard for Silk and Oikos, and Ogilvy’s David for its Two Good and Activia brands. The company has also worked with indie Wieden+Kennedy and WPP’s VMLY&R. More from Ad Age: Why Oikos emphasizes strength in its ads The news comes after Havas was appointed integrated global agency of record for Harman International’s brands including JBL. Last month, Havas also consolidated its expertise in music, sports, and gaming under the newly formed network Havas Play which will assist in servicing JBL as gaming agency of record. Check out the latest Ad Age events and award programs

Danone is set to consolidate its global creative with Havas’ BETC

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