WPP has tapped veteran agency production leader Dave Rolfe to the role of global head of production, WPP and Hogarth.
Rolfe will report to Rob Reilly, who earlier this year WPP announced would be stepping into the role of WPP global chief creative officer after he wraps his term as global creative chairman of McCann. He will also report to Richard Glasson, CEO of Hogarth, WPP's global creative production arm.
In his new post, Rolfe will be seeking to elevate the role of production to help ensure creative excellence across all of WPP. Rolfe will also oversee production at Ogilvy, which has had a long-standing partnership with Hogarth. (In 2015, the companies had formed a partnership, Hogarth & Ogilvy, aimed at creating "always-on" content in the new media age.)
Reilly will begin his post on May 1, while Rolfe's appintment is effective this month. The new WPP roles will mark a reunion between Rolfe and Reilly, who had worked together at CPB on celebrated campaigns for Domino’s, Microsoft, Burger King and more.
Rolfe's hire also represents the latest key move in WPP CEO Mark Read's plans to make the company a major creative player. Last November, WPP had tapped former McCann North America President Devika Bulchandani to become CEO of Ogilvy North America.