Agencies

Digital ads with higher engagement tied to lower carbon emissions, study finds

The longer a digital ad is viewed on a page, the lower the carbon emissions created as a result, Magna found. (istock)
AS
By:
Aleda Stam
June 20, 2023 09:30 AM

Featured Stories

Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
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How coffee marketers are responding to growing desire for decaf and half-caff
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Creator and influencer trends brand marketers need to know about right now
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