CHICAGO (AdAge.com) -- Royal Caribbean Cruise Lines' Celebrity Cruises, Miami, selected Digitas, Boston, to handle its estimated $35 million integrated marketing account.
Other finalists included Omnicom Group's Rapp Collins Worldwide, Dallas, and Wunderman Worldwide, New York, a unit of WPP Group's Young Rubicam.
The incumbent, West Wayne, Atlanta, lost out in an earlier round.
