Droga5 is opening its doors in São Paulo, Brazil today, with Netflix as its inaugural client.
The agency, part of the Accenture Interactive network, will be led by a trio of executives, including Chief Creative Officer Renato Zandoná, who joins after serving as executive creative director at AKQA São Paulo, where he was one of the first employees. He spent seven years there and led the shop to become the most awarded in Latin America at Cannes Lions 2019. Zandoná began having conversations with Droga5 founder and Accenture Interactive CEO and Creative Chairman David Droga in 2021 and recently spent two months at the agency's New York headquarters getting to know the culture.
Zandoná is joined by Head of Strategy Nick Maschmeyer, a 10-year vet of Droga5 New York who served as brand strategy lead on clients including The New York Times, JPMorgan Chase and Newcastle Brown Ale. Rounding out the leadership team is General Manager Stefane Rosa, a native Brazilian who joined Droga5 New York in 2021 as group account director after spending more than six years at David, both in Miami and Brazil. At Droga5 she led a mentorship program for the account team and was involved in diversity and inclusion initiatives.
As for first client Netflix Brazil, the agency has already begun working with the brand, but Rosa said details of the brief can't be revealed yet.