A driver of creativity and growth
A Bogotá, Colombia native, Ordóñez is not only a decorated creative but a driver of growth for the FCB network. Since he joined FCB Chicago in 2019 from Energy BBDO, where he was chief creative officer, that office has added 40 new brands to its client roster, including Danone, Terminix and the United States Postal Service.
Ordóñez was also named lead creative partner for Pfizer last May, which marked one of the agency’s biggest account reviews of last year.
IPG on Thursday reported fourth-quarter organic revenue growth of 1.7%. Though creative agencies continue to be pressured across the industry, IPG reported 2% growth in its integrated advertising and creativity solutions segment, led partially by FCB.
Turnbull said of Ordóñez, “his passion for developing credible client relationships and unleashing creativity to help them drive growth is infectious.”
Ordóñez, who spoke to Ad Age from a client’s office, said pitching is “addictive in a good way. It means that the phone is ringing; that clients believe in the FCB culture, and that we can keep growing.”
For the Pfizer pitch, Ordóñez said he and the other key people on the team showcased how they could help the pharmaceutical giant market itself differently—Pfizer rose to a new level of prominence as one of three main providers of the COVID-19 vaccine and booster shots, but as emergency restrictions have eased, the company has looked to shake up its brand marketing. Pfizer has since released several ads marking its 175th anniversary.