Correction: Due to misinformation provided by the agency, an earlier version of this story inaccurately stated that Higgins was Fig’s first chief strategy officer. Fig’s first chief strategy officer, in fact, was Caroline Krediet. Ad Age regrets the error.
Amber Higgins is joining independent agency Fig as its new chief strategy officer.
Higgins, who was previously head of brand strategy at Accenture Song, also spent three years at Meta as head of brand strategy and operations and was on the team responsible for its evolution from Facebook.
Higgins said she was attracted to the Fig role because it allowed her to work somewhere independent and “creative forward.”