Firehouse Subs launches creative agency review

Firehouse Subs has put its creative account into review. The restaurant chain’s account has been held by TRG (formerly known as The Richards Group) since 2016. “We are grateful for the collaboration of our current creative agency,” Firehouse Subs wrote in a statement confirming the review. “As Firehouse looks to our 30th anniversary this year, we’ve made the decision to open a search for a creative agency. … We are looking for an agency that will help us write the next chapter in our brand’s story.” Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Firehouse Subs spent $26 million on advertising in 2022 and $17 million during the first half of 2023, according to Vivvix, including paid social data from Pathmatics. TRG won’t be defending the account, CEO Glenn Dady said in a statement. “It has been a real honor to partner with Firehouse Subs’ founders to elevate the brand into one of the most loved and most trusted restaurant brands in the communities it generously serves,” Dady said. “This is a unique brand with a firefighter heritage and a commitment to helping first responders save lives, and tremendous average unit volume growth since 2017 shows that’s a story worth telling.” The news comes a couple of months after Ad Age reported that Stellantis had ended its 15-year relationship with TRG, which notably included work for the Ram truck line. And Deutsch LA was recently named the creative and media agency of record for Credit One Bank, which had been a TRG client since 2019. TRG’s current client roster includes Choctaw Casinos & Resorts, The Southeastern Conference (SEC), World’s Best Cat Litter, Charles Schwab, Dave's Killer Bread, Nature's Own and National Vision. The Dallas-based agency employs about 300 people. See all of Ad Age’s 2024 Creativity Award winners here

Firehouse Subs launches creative agency review

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