Stagwell network Forsman & Bodenfors has named Justine Armour its new global chief creative officer.

Armour joins the Swedish-founded agency from independent New York shop Fig, where she had been partner and CCO since 2023. Before that, she was CCO at Grey New York.

She has also worked at 72andSunny, Wieden+Kennedy, Publicis Mojo, Saatchi & Saatchi and McCann Australia.

At F&B, the Australian native joins newly appointed global CEO James Denton-Clark, who joined in October. Denton-Clark succeeded Toby Southgate, who stepped down after three years with the agency.

Anna Qvennerstedt had led F&B’s creative output globally until she left at the end of 2023, after nineteen years at the agency.

“Justine’s outstanding creativity and track record of producing work that helps brands grow makes her the perfect partner for us, curating Forsman & Bodenfors’ direction as we move into a new era,” Denton-Clark said.

He added that F&B’s process is about “outcomes rather than outputs” and that Armour “really gets that creativity is the process through which we can achieve these outstanding results.”

Armour will start at F&B on March 24. She will initially be based in New York and will relocate to London later in the year.

“The Swedes are genuinely creative in their very DNA; from the process to the org structure, F&B approaches things in a completely counter-cultural way compared to a traditional agency. I find this invigorating,” Armour said.