Boulder, Colo.-based independent shop Fortnight Collective, which bills itself as a full-service brand marketing accelerator, has tapped ex-CPB Executive Creative Director, Co-Lead Creative, Adam Chasnow, as partner and its first-ever chief creative officer.
Chasnow had served for a decade at CPB, leading accounts including VRBO, Microsoft, Infiniti, AB InBev’s Goose Island Beer Co., as well as several Kraft Heinz brands. A highlight of the latter includes the decorated “World’s Largest Blind Taste Test” campaign for Kraft Macaroni and Cheese that saw the brand switching up the recipe of its popular product, only to tell consumers about it months later, when 50 million boxes of the reformulated product had already been sold.
Prior to CPB, Chasnow served as creative director and associate partner at 180 Amsterdam and also worked at top shops including Goodby Silverstein & Partners, Cliff Freeman and DDB.
Fortnight Collective, headquartered in Boulder with another office in London, was founded in Colorado in 2016 by Andy Nathan, who had previously served as chief marketing officer at Victors & Spoils, and in leadership roles at TBWA\Chiat\Day and CPB. Its business centers on a platform of helping brands be “better, faster.” Its original offering hinged on an expedited creative process that went from idea to execution in two weeks—an M.O. articulated in the agency’s name. The agency also has a modular structure, featuring a core team of execs who work with a “collective” of more than 150 experienced talents, including creative directors, writers, art directors, designers, developers and technologists, each of whom are hand-picked for specific assignments.
Currently, Fortnight serves as agency of record for Noodles & Co. and Wholesome Sweeteners, and works with brands such as Mondelēz, Patagonia Provisions, Health-Ade Kombucha and Odell Brewing Company.