GM’s Detroit agency cuts expected to cause big job losses—how one shop is helping talent recover

When General Motors scaled back work from the Detroit offices of Commonwealth/McCann and Leo Burnett as part of an agency overhaul announced in June, the cuts sparked anxiety and anger in the Motor City creative community for which automotive has been a significant employment engine. Now a Detroit ad agency that works for a GM competitor is making a commitment to hire and nurture talent in the city.