Independent agency Giant Spoon has laid off 20 percent of its staff due to the coronavirus pandemic's negative impact on its experiential business.
The agency behind some of the biggest SXSW activations in recent years including "Bleed For the Throne" in 2019 and "SXSWestworld" in 2018 said in a statement that "the COVID19 pandemic has done serious damage to our experiential business," forcing the layoffs.
“We are deeply saddened to have made the decision to reduce our full-time headcount," an agency spokesperson said in a statement. "Our priority is on those we're parting with as we adjust our business in real time, our existing clients and teams. The bottom line is the direct and widespread impact caused by the COVID19 pandemic has done serious damage to our experiential business, which now consists of a core team including leadership, who are working to help clients find digital paths forward. There are no words to soften the pain inflicted on the people most directly affected by this situation."