Agencies
GM agency review fallout—winners, losers and what’s next
Gift Article
Share
Expand
General Motors wrapped up its highly contested agency reviews last week
(Bloomberg LP)
By:
E.J. Schultz
|
By:
Brian Bonilla
June 25, 2024 07:06 PM
Featured Stories
Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
The confectionery giant has also expanded its relationship with IPG.
EL
By:
Ewan Larkin
Agencies
What WPP’s next CEO will inherit and who could be in the running
By:
Brian Bonilla
|
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
JS
By:
Jon Springer
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
GF
By:
Gillian Follett