Goodby, Silverstein & Partners has returned to the Big Apple.
After shuttering its New York office in 2015—just two and a half years after it opened—the Omnicom Group-owned agency, based in San Francisco, has regained a presence on the East Coast.
According to GS&P, the agency has been slowly and quietly rebuilding in New York since 2018 and officially moved into its new space at 200 Varick Street during the pandemic. The office now services clients like Pepsi, Liberty Mutual and Amaze.org.
Leading the office will be Executive Creative Directors Danny Gonzalez and David Suarez, who have been working out of the agency’s San Francisco hub since 2014. Gonzalez said he “moved back east” to be “closer to family,” prompting him to lead the charge on reopening a New York hub.
Suarez will be joining him in New York sometime in 2021. Katie Lancaster and Katie Coane—who both worked at GS&P San Francisco before leaving for Droga5—have also rejoined the agency as account and operations director and group brand strategy director, respectively, in the New York office.