The agency also plans to invest more into its Brand Camp offering, a six-week accelerated strategy workshop for brands that last year helped the agency pick up business with Blackstone, Frito-Lay, and Kraft Heinz.
Goodby's Chief Creative Officer Margaret Johnson praised Barrett’s “human approach” to client and employee relationships.
Barrett has helped manage the account team during her time with the agency. She played a role in bringing in several clients without a pitch, including Comcast Business, Idorsia, Califia Farms, One Medical, Oura, Lidl and BIC razors.
Barrett “is an aggressive business builder, a master negotiator, a champion of innovation and a leader dedicated to employee well-being who thrives on making work that drives true business impact,” said Jeff Goodby, co-founder and co-chairman of the agency, in a statement.
Beyond maintaining and building client relationships, Barrett will help lead the agency’s San Francisco and New York offices.
The success of the agency’s New York office, which reopened in 2020, is a “critical part” of the agency’s future, she said, adding that it's important the office maintains its own identity separate from the flagship West Coast office.
Among the list of priorities for the New York office is naming executive creative directors after Danny Gonzalez and David Surez were let go as part of an office restructuring.
The agency will look for new creative leadership, though a decision hasn't been made on what that would like, Barrett said.