Dish Wireless has big ambitions to become a national wireless service provider and is launching a campaign for Boost Infinite from Grey New York aimed at achieving that goal.
Dish has been clear about its desire to build a nationwide 5G network and compete with the top three postpaid wireless carriers in the country—Verizon, T-Mobile, and AT&T. Dish acquired Boost Mobile from T-Mobile in 2020 as part of the deal that allowed T-Mobile to merge with Sprint. Dish launched Boost Infinite, a post-paid wireless plan, in December 2022. (Boost Mobile is a pre-paid plan.)