GroupM has named Samantha Bukowski to global head of commerce, leading GroupM Nexus Commerce.
Bukowski will work closely with regional and market leaders at GroupM to implement localized commerce plans as well as across WPP globally. The position was previously held by Andrew Ruegger, who left GroupM in September 2022.
Bukowski’s new role is an expansion of her previous position as head of global commerce strategy and operations for GroupM’s global commerce function. She joined the network in 2019, leading Wavemaker’s U.S. commerce strategy.