Agencies

Groupon chooses a new AOR and Facebook showcases the power of direct messages

(Facebook)
May 21, 2021 10:37 PM

Groupon Taps FCB as AOR

Groupon has chosen Interpublic Group’s FCB as its global creative partner following a three-month review, moving on from incumbent TBWA/Chiat/Day New York, which was appointed the account last January. TBWA hadn’t worked on Groupon’s business in a while after Groupon paused work due to the pandemic, according to a person close to the situation.

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