Groupon has confirmed that it has placed its creative account into review.
"After working to evolve our product and business, it’s the right time for us to open up our creative account to make sure our brand mirrors that progress," a Groupon spokesperson said in a statement to Ad Age. "While we're pleased with the work we've done, we want to consider all perspectives on how we can build on the momentum of a massive local marketplace that helps people enrich their lives by discovering the world around them. We're excited to see what the teams involved come up with."
Incumbent O'Keefe Reinhard & Paul (OKRP), which was selected as Groupon's creative agency of record in 2016, said it will not be competing to defend the account. "We are very proud of the work we have done in helping Groupon find its voice as a company that is about experiences and embracing the local marketplace," an agency spokesperson said. "We wish them continued success."
According to three people close to the review, Omnicom-owned DDB is competing for the account. That agency did not return a request for comment. Groupon is headquartered in Chicago.