A sneaker brand shamelessly courts Millennials with bizarre avocado-themed shoe

You've guac to be kidding me. Sneaker brand Saucony dropped avocado-toast inspired shoes yesterday, putting a new spin on the meaning of "fast" food. You can buy the Shadow 6000 Avocado Toast men's sneakers for $130. (So much for Millennials affording a house anytime soon.) "It's everything you avo-wanted," the description reads. "Even if the guac is extra." The sneaker's light-brown exterior resembles toast, the foundation of the avocado-toast snack many call a Millennial staple. The sole even features a two-toned avocado. Light-green suede is meant to look like a smashed version of the vegetable. And the lining is speckled with red pepper flakes, giving the kicks a...kick. Food isn't a new theme for the brand, which released burger-inspired sneakers in 2014. The shoes are labeled for men, but women's sizes are also available. Some Twitter users questioned the design's motivation. Why....why would you do this pic.twitter.com/t8iwfOoQDI marketing guy 1: how do we sell more shoes to the newer generations while we compete with fashion giants like adidas? marketing guy 2: I read millennials won't buy houses because they waste their money on avocado on toast marketing guys in unison: avocado on shoe https://t.co/3b5zvVaKZG Others lamented the price. @saucony has created a new line of shoes that are designed to look like 🥑 toast at $130. @999thebuzz #yourmorningbuzz #yeahno pic.twitter.com/113mU5FeN5 TrendWatch: Millennials need a delicious kick in the mouth! History won't be kind to $130 Avocado Toast Shoes. (ht @Knowlesitall )https://t.co/HFHwg9Cimo pic.twitter.com/umVlWZdwaI

A sneaker brand shamelessly courts Millennials with bizarre avocado-themed shoe

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