Hill Holliday has named a new chief creative officer. Peter Nicholson will fill the position previously held by Icaro Doria, who left the agency in June to help lead the resurrection of DDB Worldwide’s storied Brazilian shop DM9.

Nicholson most recently served as the first chief creative officer of Minneapolis agency Periscope, a position he held for five years before departing in May 2021. Periscope, which Quad acquired in 2018, appointed Mike Caguin as its new chief creative officer in January.

Prior to his time at Periscope, Nicholson served as executive creative director for McKinney New York, where he worked on clients including Crocs, Mentos and Samsung USA. Nicholson also served as chief creative officer at J. Walter Thompson, Deutsch New York and Publicis New York.

Nicholson also recently co-directed a documentary series for Today, I’m Brave, the nonprofit founded by David & Goliath founder David Angelo, documenting its programs dedicated to helping underserved youth in Harlem and Sacramento.

Some of Hill Holliday’s key clients include BMW Motorrad, Santander, Valvoline (which it won last year), Johnson & Johnson, and insurance company The Zebra, which it won just this week.

This is the latest key hire for the Interpublic Group of Cos. agency, which tapped Avin Narasimhan as its chief strategy officer in January. The agency’s health division, Hill Holliday Health, also recently appointed Stephanie Berman as its chief creative officer.