The Home Depot has entered the next round of its creative review after issuing its request for information to potential agency partners in November, according to people close to the matter.
The shops that made the cut into this next round include Interpublic Group of Cos.' The Martin Agency and McCann. According to one person familiar with the review, Wieden+Kennedy, Dentsu McGarrybowen and BBDO also made it to the final round, but that could not be immediately confirmed. Droga5 is also said to have been involved at one point but the Accenture Interactive-owned agency decided to drop out of the review.
The Home Depot declined comment.
The review is being managed by consultant Roth Ryan Hayes and comes after The Home Depot fired its agency of record of 25 years, The Richards Group, after racist remarks by founder Stan Richards surfaced two months ago. Roth Ryan Hayes CEO Matt Ryan did not respond to a request for comment.