Agencies

Inside AI’s growing role in agency reviews—how it is transforming the pitch process

An image from McKinney's BrandAI demo. (McKinney)
EL
By:
Ewan Larkin
October 23, 2024 09:00 AM

Featured Stories

Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

EL
By:
Ewan Larkin
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
Agencies
What WPP’s next CEO will inherit and who could be in the running
BB
By:
Brian Bonilla
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EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
JS
By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now