Led by Stink Studios Managing Director Kunal Muzumdar, Executive Creative Director Michael Kushner and Director Isabella Tobiason, the collective was formed to bring ideas and innovative voices from outside advertising to clients.
The idea came from a conversation between Muzumdar and Kushner in which they agreed that outside perspectives can help strengthen advertising creative, Muzumdar told Ad Age.
“Looking at all of the incredible things that some artists and creatives are doing just in their own right, regardless of whether or not they’re tied to an agency or a brand, there’s such a cool wave of work and of thinking and creativity happening,” he said.
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“So much of what we’re seeing in the industry looks the same,” he said, “because so many of the agencies making the work (and the people in them) also look and think the same. But there is an incredible creative community doing amazing things in other parts of culture, and we’re excited to bring these two groups closer together.”
Over the last four months, Stink Studios has been recruiting artists to join the collective and introduce them to clients. Not for Hire now has 20 members and has started working on projects with clients in the last month.
Stink Studios declined to share further details on clients and projects.