Interpublic Group of Cos. is launching its own health network called IPG Health, which realigns FCB Health and McCann Health under one umbrella led by a senior management team from both networks. The agency brands, which have worked together for years on certain clients, will now have a single P&L but continue to go to market independently. The combination will allow combined services for clients.
Dana Maiman, who was named Ad Age’s 2021 executive of the year, becomes CEO of the new IPG offering, while maintaining her status as president and CEO of FCB Health. John Cahill becomes executive chairman, retaining his position as global CEO of McCann Health. Raj Singhal takes on the chief operating and chief financial officer roles after most recently serving as CFO and acting CEO of Huge.
Rounding out the team are Mike Guarino, chief commercial officer, who keeps his role as chief commercial officer of FCB Health; Charlie Buckwell, chief medical communications officer, who maintains his role as president of McCann Health Global Scientific Council; and Lisa Dujat chief talent officer, who previously served as CTO of FCB Health.
Combining 2020’s U.S. revenues for the two practices brings the new IPG Health entity up to $649 million in revenue, according to Ad Age’s 2021 agency report. This makes IPG the third-largest health network behind Publicis Health ($659 million) and Omnicom Health Group ($935 million). According to Maiman and Philippe Krakoswky, CEO of IPG, the move was not a reaction to competitors, but rather a strategy to capitalize on the strength of its two networks.
“We never look to our left, to our right, or behind us in terms of competition,” Maiman told Ad Age. “This is not about following or looking at the competition or what the other holding companies have done, because frankly, we don't think they've done it particularly well.”
IPG Health will also have a creative council, led currently by Kathleen Nanda, chief creative officer at FCB Health New York; Tim Hawkey, chief creative officer at Area 23; and Matt Eastwood, global chief creative officer at McCann Health. The council will focus on sharing the best work coming from all parts of the world, as well talent development. The council will also rotate its leaders quarterly and will include executive creative leads from across both networks.
According to Krakowsky, the two agencies are stronger as one because it creates synergy between the networks for existing and prospective clients while having one management team at the helm. The new network will allow the agency to better handle clients’ needs as the pandemic has made healthcare companies focus more on data and analytics as well as digital. One IPG agency that will be crucial for both networks moving forward is healthcare data and media agency Solved.
The 150-person healthcare data and media agency currently works with IPG's data platform Kinesso and its first-party data management firm Acxiom to supplement its own offering, but will now provide the data and media foundation across all of IPG Health, according to a spokesman for IPG.
Another advantage of the new network, IPG says, has to do with global opportunity.