Grey, New York, has appointed Jeff Odiorne as co-chief creative officer.

Mr. Odiorne was appointed by and will partner with agency President-Chief Creative Officer Tor Myhren. Mr. Myhren has led a creative turnaround at the agency after joining in 2007 and was appointed president at the end of last year.

Mr. Odiorne, a second-generation ad creative, is best known for co-founding San Francisco-based agency Odiorne, Wilde, Narraway and Partners in 1994. The agency grew to 85 employees and made a name for itself with high-profile work on EA Sports, among other clients, but closed in 2005. Mr. Odiorne had exited the agency in 2003, citing a desire to refocus on creative. In 2004 he set up a Philadelphia-based hybrid production company, Phasmatrope, with his brother, Peter Odiorne.

In 2006 Mr. Odiorne joined the Neiman Group as executive creative director and then returned to freelancing and consulting before joining Grey.

He started out as a copywriter in Rochester and did stints at Wolf and Chiat Day in Toronto before joining Goldberg Moser O' Neill in San Francisco in 1991.

"Jeff is going to be an outstanding partner to me as my responsibilities expand," Mr. Myhren said in a statement. "Jeff fits into our culture perfectly. He is one of the smartest guys I know, but he mixes that with a gritty relentless, 'get it done' blue-collar work ethic."

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This story originally appeared on Creativity.