Agencies

Jim Riswold, revered Wieden+Kennedy writer on Nike, dies at 66

Jim Riswold was central to Nike ads from Michael Jordan’s “Mars Blackmon” to Tiger Woods’ “Hello World.” (jimriswold.com)
August 12, 2024 12:50 PM

Jim Riswold, the adman-turned-artist who was Wieden+Kennedy’s first—and perhaps greatest—copywriter, died Friday after a long battle with cancer. He passed away with his children by his side at his home in Portland, Oregon, according to W+K. He was 66.

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