The review, which is being handled by the intermediary Oystercatchers, follows swiftly on from management changes at John Lewis. Earlier this month it announced that it was reducing the number of customer directors in its business from three to two, with Customer Director Claire Pointon stepping down after three years leading marketing for the John Lewis brand. Pointon had overseen the recent advertising campaigns. She had taken over from Craig Inglis, the previous marketer who had forged a strong relationship with the ad agency, who departed in 2020.
Pointon was replaced by Charlotte Lock, who took over as customer director in addition to her role as pan-partnership customer director.
Lock said in a statement: “Adam & Eve/DDB’s expertise and dedication to our two brands has played a prominent role in the popularity of many of our campaigns and communicating what we value to our customers, but like all businesses it’s important we review our supplier relationships, including those we have with our key agency partners.”
Campaign reported news of the review earlier on Wednesday.
Adam&Eve/DDB has handled advertising for Waitrose, the John Lewis-owned supermarket chain, since 2015. Waitrose marketing is overseen by Customer Director Nathan Ansell.