Can't get enough Cannes in June? Well, the organizers have a "part deux" planned for October.
According to a pitch deck obtained by Ad Age, The Cannes Lions International Festival of Creativity plans to host yet another week-long virtual event Oct. 19 - 23, called Lions Live: The Second Edition. This event, per the deck, will be focused on the "'how to's of the current situation."
After Cannes was forced to cancel its 2020 event and awards show due to the pandemic, the festival hosted its first Lions Live program in June, which included the announcement of its top-ranking agencies and companies of the past 10 years.
Per the deck, 700,000 people from 145 countries tuned into the first Lions Live event in June, watching 900,000 videos. Organizers said in the deck that the average user watched "3.41 videos when on the platform." Like the first edition, the event in October will be broadcast live and then content will remain on the platform after, according to the deck.
A Cannes spokesperson did not immediately return a request for comment.