Leaked pitch deck reveals Cannes plans to host another virtual event in October
Can't get enough Cannes in June? Well, the organizers have a "part deux" planned for October.
According to a pitch deck obtained by Ad Age, The Cannes Lions International Festival of Creativity plans to host yet another week-long virtual event Oct. 19 - 23, called Lions Live: The Second Edition. This event, per the deck, will be focused on the "'how to's of the current situation."
After Cannes was forced to cancel its 2020 event and awards show due to the pandemic, the festival hosted its first Lions Live program in June, which included the announcement of its top-ranking agencies and companies of the past 10 years.
Per the deck, 700,000 people from 145 countries tuned into the first Lions Live event in June, watching 900,000 videos. Organizers said in the deck that the average user watched "3.41 videos when on the platform." Like the first edition, the event in October will be broadcast live and then content will remain on the platform after, according to the deck.
A Cannes spokesperson did not immediately return a request for comment.
"Designed with driving progress in mind, this curated digital experience brings original thinking, expert perspectives, masterclasses and short films to everyone, for free," organizers say.
But it won't, claim organizers in the deck, be deja vu all over again.
The pitch deck says: "The second edition of Lions Live will be a highly pragmatic week of incisive learning and doing. The focus will be on the 'how tos' of the current situation. How can creativity enable you to be more successful right now? How to make decisions now, what is working, and how to create cultures and processes that will deliver the best, most effective work."
The deck says that the event will feature the debut of a Global Creativity Report and videos from creative leaders—many of which will be prerecorded.
Content, per the pitch deck, will include 20-minute films or "briefings" on "creative culture and leadership"; talks from "future gazers" or "leading thinkers" about their "views on the immediate future and actions we can take now"; interviews with chief marketing officers; lectures from creative leaders who will offer career advice; case studies on topics such as "unpicking winning work from the Global Creativity Report"; and a follow-up series to its "Advice that Worked" from the June event.
The deck concludes with: "From Inspiration [The June Edition] to Application [The October Edition]."
One person close to Cannes notes that, since the debut of Lions Live in June, festival organizers had been discussing how to continue the program throughout the year.
C'est la vie.