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Agencies

Lego Group awards Publicis its $467 million global media account

The Lego Group picked a new media agency after an 18-month review (Bloomberg)
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By:
Brian Bonilla
July 01, 2024 04:20 PM

The Lego Group has appointed Publicis as its global media agency following a competitive review. The toy brand’s account will be handled by a bespoke team called Publicis One which is led by Starcom.

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