“Lena is someone who has shaped culture,” said Rupert Reynolds-MacLean, managing director at Biscuit Filmworks U.K. “‘Girls’ inspired a generation of people to tell their stories in an honest and genre-defining way. Her work as a director, writer, and actor is unparalleled and continues to push the boundaries while mastering her craft.”
He added: “She opened the door for so many other filmmakers and artists who might otherwise have been lost to another medium. She is passionate about bringing her wealth of experience to the commercial world and partnering with clients and agencies to make great work. We’re thrilled to join forces with her at Biscuit.”
Dunham has had little to do with advertising over the years, aside from a much-discussed election spot she made for Barack Obama in 2012 and a body-positive lingerie campaign she did for a New Zealand brand called Lonely in 2016.
“We love how Lena’s creative mind works, and we couldn’t be more excited to see how her talents translate to our space,” added Shawn Lacy, co-founder of Biscuit Filmworks.