Lena Dunham, creator of the acclaimed HBO show “Girls” as well as several feature films, is getting into advertising by signing with Biscuit Filmworks for commercial representation in the U.S., U.K. and the Netherlands.

This is Dunham’s first roster representation in advertising, as the director, writer, actor and producer seeks to expand her creative projects beyond film and television.

“Lena is someone who has shaped culture,” said Rupert Reynolds-MacLean, managing director at Biscuit Filmworks U.K. “‘Girls’ inspired a generation of people to tell their stories in an honest and genre-defining way. Her work as a director, writer, and actor is unparalleled and continues to push the boundaries while mastering her craft.”

He added: “She opened the door for so many other filmmakers and artists who might otherwise have been lost to another medium. She is passionate about bringing her wealth of experience to the commercial world and partnering with clients and agencies to make great work. We’re thrilled to join forces with her at Biscuit.”

Dunham has had little to do with advertising over the years, aside from a much-discussed election spot she made for Barack Obama in 2012 and a body-positive lingerie campaign she did for a New Zealand brand called Lonely in 2016.

“We love how Lena’s creative mind works, and we couldn’t be more excited to see how her talents translate to our space,” added Shawn Lacy, co-founder of Biscuit Filmworks.

At Biscuit—founded in 2000 by Lacy and director Noam Murro, and ranked No. 4 on Ad Age’s 2023 Production Company A-List—Dunham joins a roster of directors that includes A-listers Murro, Andreas Nilsson, Jeff Low and Steve Rogers.

Dunham was the lead actor, director, writer and executive producer on “Girls” for six seasons on HBO. She won a Golden Globe in 2012 for her performance as Hannah Horvath on the show, and was the first woman to win a Directors Guild of America Award for Outstanding Directorial Achievement in a Comedy Series.

Dunham has her own production company, Good Thing Going, which develops auteur-driven projects. She wrote, directed and produced the 2022 film adaptation of “Catherine Called Birdy,” based on the young-adult novel by Karen Cushman. She also wrote, directed and produced the feature film “Sharp Stick,” which premiered at Sundance 2022, with an all-female crew.

Her breakthrough film project as a writer/director was “Tiny Furniture,” which won Best Narrative Feature at SXSW in 2010. Dunham is currently working on a memoir and a collection of short stories for Random House, following her 2014 book of essays, “Not That Kind of Girl,” which was a New York Times bestseller.