Publicis Groupe is the big winner in LVMH’s North American media review, according to three people close to the situation. The French luxury fashion and wine and spirits conglomerate hired the Paris-based holding company to handle brands including Louis Vuitton, Christian Dior, Moët Hennessy and Celine, the three people said.
Dentsu was the incumbent on the group of several brands LVMH had put into review, covering its U.S. and Canadian business. Publicis had already handled Sephora. GroupM's Wavemaker retained its business with Tiffany & Co in North America according to multiple people close to the situation.
Publicis referred calls for comment to the client, which did not respond to inquiries at press time. The review was handled by ID Comms, which did not respond to a request for comment.
A Dentsu representative in a statement said: “At the end of last year, we decided not to pursue the renewal of our relationship with LVMH. We wish them all the best for continued success.”