Agencies

Magna trims its 2023 global ad forecast after spending slowed in the first quarter

Magna's Global Ad Forecast summer update predicts global advertising revenue will grow 4.6% to $842 billion in 2023. (iStock)
AS
By:
Aleda Stam
June 18, 2023 11:30 PM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next