Mediahub global CEO set to exit the IPG agency

John Moore, the global CEO of Mediahub, is set to leave after 28 years at the IPG Mediabrands agency. Moore, who joined Mediahub as media director in 1997, will exit the agency and retire from advertising in late March, he confirmed. Interpublic Group of Cos. and Mediahub agreed on his departure around early fall last year—giving the agency enough time to notify clients and integrate new U.S. CEO Nicole Estebanell, Moore said. “This is a taxing business … It’s time for me to pass the baton and move on,” Moore said. “I owe it to myself and my wife.” It wasn’t immediately clear whether Moore would be replaced. Also: Will Omnicom and IPG’s CEOs mesh or clash? Moore said his current role is “still a work in progress” and noted that Mediahub has strong global leadership in place, including Estebanell, EMEA and APAC CEO Ross Jenkins and Australia and New Zealand CEO Sue Squillace. Mediahub had a “really good” 2024, Moore added. Agency Review Tracker Stay up to date with the latest account reviews Click here “I wouldn’t want to step down at a moment when the agency isn’t strong,” Moore said. (Mediahub recently notched wins with Little Caesars and Etsy.) Moore’s planned exit from Mediahub comes ahead of Omnicom Group’s proposed acquisition of IPG (the deal is expected to close in the second half of 2025). Omnicom executives Geoff Calabrese and Matt McNally decamped for rival Publicis Groupe earlier this month. Mediahub’s launch Moore oversaw Mediahub’s split from MullenLowe in 2019—a recognition by IPG that the shop had reached the scale and visibility of the other entities within its portfolio. When it launched in 2007, Mediahub was “the Mullen media department with about 40 people on the North Shore of Boston,” Moore said, while reflecting on his career. “I’m most proud of building a company from essentially scratch,” Moore said. “Through grit and tenacity, Steve [Calder] and I created Mediahub, we named it. We turned a sleepy North Shore media department into a global powerhouse.” NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today Under Moore’s leadership, Mediahub won Ad Age Media Agency of the Year in 2019 and 2020 and landed clients such as Neftlix, Twitch, Pinterest, Chipotle, Fox Entertainment + Sports and Royal Caribbean. Before Mediahub, Moore held roles at Havas and Boston-based agency Rossin Greenberg Seronick, according to Mediahub’s website. Contributing: Jeanine Poggi

Mediahub global CEO set to exit the IPG agency

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