Media.Monks is launching Experience.Monks, its first dedicated experience offering, combining teams from Jam3, the experience design shop it merged with two years ago, and its capabilities in experiential, events, metaverse, gaming, livestream, VR, immersive web and AR.
Formalizing the combined efforts within Experience.Monks was part of the initial goal when Jam3 and Media.Monks joined forces in 2021, according to Jordan Cuddy, who was previously partner and chief client officer for Jam3 and will lead the group as executive VP, global head of experience at Media.Monks.
Experience.Monks “can surface applicable uses of nascent technology to our strategists and to our creatives,” said Cuddy, which, she said, “opens up what those end results or deliverables could be.”
“We dabbled in all those areas, but [we didn’t have] the deep subject matter expertise,” Cuddy said. “We were not creating new cloud broadcasting software to replace hardware. We were not up on the newest features of Roblox. Now we have those people and those talents side by side.”