Metro by T-Mobile has named OKRP as its U.S. creative agency of record following a review conducted by ID Comms.
OKRP's work will include campaigns focused on promoting new services, plans and offerings from the prepaid wireless brand. This will also include work created specifically for Hispanic and multiracial audiences.
Saatchi & Saatchi was the incumbent on the account and participated in the review, a spokeswoman for T-Mobile confirmed.
This is a significant win for OKRP, which made a splash last year by securing Burger King’s creative account and was named to Ad Age’s 2023 A-list.